With more than 50% of American women buying items a size or larger, Fruit of the Loom has re-launched their Fit for Me line. The Fit for Me line was created specifically for the full figured woman and to address the needs of the curvy consumer. Changes to the new line include increased seat coverage, improved fabric treatment for a softer feel and the addition of a plush back to the waist elastic. Fruit of the Loom will be showcasing the Fit for Me collection of women's underwear at New York's Full Figured Fashion Week in June 2015 as the event's premiere sponsor. Currently the Fruit of the Loom Fit for Me line is currently available in Walmart stores nationwide and Walmart.com.
