Full Figured Fashion Week: It’s Not Your Average Runway Show

The doors at Full Figured Fashion Week open in just a few hours, and things are already going wrong: There are too few chairs for too many pink gift bags, vendors sent wrong decorations and the band’s stage is in the wrong spot, so event staff are sizing up how to fix the floor plan of Manhattan’s Affinia Hotel ballroom.

As if on cue, the double doors swing open and in walks Gwen DeVoe, Full Figured Fashion Week’s founder and executive director, ready to dole out some solutions in shiny pink heels. Sailing down the runway where models –including herself — will strut in mere hours, DeVoe quickly whips up orders to rearrange the room, signs clipboards of invoices with swooping, one-handed signatures and then heads down the hall to the dressing room for the evening’s Curves for a Cure breast cancer benefit, where last minute outfit changes require her attention.

As soon as she’s done finalizing dresses for her runway models, DeVoe is off, charging back to the ballroom. But before she pushes through the double doors again, she flips her hair and, without turning around, raises a hand dismissively behind her. “Honey, you ain’t seen nothin’ yet,” she says.
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